In the beginning I just was dreaming about working in fashion at all, no matter what the role would be, and it just seemed so unlikely. I was living in San Diego and it seemed so far away.
Rumi NeelyI've been so lucky that there's been such an intense and positive response to the line. It's one of the craziest things.
Rumi NeelyI started my blog - never thought that would have an audience, and that turned into such a huge, life-changing career for me. I definitely wanted it, I just didn't fully plan on it, of course.
Rumi NeelyI think that our strength is actually how niche our product is, and not that it's very commercial and very similar to things that are out there already.
Rumi NeelyI'm such a maniac about just having every last possible bit feel just as if so much care was put into it, and it was. It's almost like a really selfish experience to wear one of our slip dresses or one of our blouses because it's so luxurious in a secret way.
Rumi NeelyI can get into my own head [and] not have to really envision that girl. I am that girl and I know what I want something to feel like and move like. It's really inspiring, of course, to see so many girls wearing the line and I love their take on it, it almost feels like this religion or something at this point. It's really exciting.
Rumi Neely