I definitely think about the types of girls that I think would like a certain thing, but at the end of the day it's the most pure expression of myself, let's say, what I'm doing and what I want to create.

I'm such a maniac about just having every last possible bit feel just as if so much care was put into it, and it was. It's almost like a really selfish experience to wear one of our slip dresses or one of our blouses because it's so luxurious in a secret way.

I think that our strength is actually how niche our product is, and not that it's very commercial and very similar to things that are out there already.

I feel like doing basic, casual pieces and then doing really elevated, more unexpected things is becoming more possible. I feel like I do eventually want to be able to address more categories, like active or evening.

I think that for the position that I'm in the strongest thing that I can do is produce pieces that are exactly the thing that I want them to be.

I've been so lucky that there's been such an intense and positive response to the line. It's one of the craziest things.

Everything kind of was leading towards that and I had so many specific ideas always about how exactly I wanted something to look. I would customize so many things in my wardrobe that were vintage or things that I was buying, and it just really all aligned and the timing was perfect.