I feel like doing basic, casual pieces and then doing really elevated, more unexpected things is becoming more possible. I feel like I do eventually want to be able to address more categories, like active or evening.

I feel like doing basic, casual pieces and then doing really elevated, more unexpected things is becoming more possible. I feel like I do eventually want to be able to address more categories, like active or evening.

I definitely think about the types of girls that I think would like a certain thing, but at the end of the day it's the most pure expression of myself, let's say, what I'm doing and what I want to create.

In the beginning I just was dreaming about working in fashion at all, no matter what the role would be, and it just seemed so unlikely. I was living in San Diego and it seemed so far away.

I think that for the position that I'm in the strongest thing that I can do is produce pieces that are exactly the thing that I want them to be.

I think that our strength is actually how niche our product is, and not that it's very commercial and very similar to things that are out there already.

I've been so lucky that there's been such an intense and positive response to the line. It's one of the craziest things.