I think that our strength is actually how niche our product is, and not that it's very commercial and very similar to things that are out there already.

It sounds insane, I know, but I think that - I'm so lucky because I basically am my own muse.

Any type of commercialization or, like I said, watering that idea down would be so damaging and frankly, be pretty uninspiring to me, because the fact that every piece is like my dream thing that I just can't get enough of and am just so excited to wear, is just the whole point of it.

I've been so lucky that there's been such an intense and positive response to the line. It's one of the craziest things.

I started my blog - never thought that would have an audience, and that turned into such a huge, life-changing career for me. I definitely wanted it, I just didn't fully plan on it, of course.

I'm such a maniac about just having every last possible bit feel just as if so much care was put into it, and it was. It's almost like a really selfish experience to wear one of our slip dresses or one of our blouses because it's so luxurious in a secret way.

It's really cool because it's all exactly my vision. I'm not watering anything down.