I've always been into chokers. They're definitely having a big moment right now, and that's so cool.

I definitely think about the types of girls that I think would like a certain thing, but at the end of the day it's the most pure expression of myself, let's say, what I'm doing and what I want to create.

I started my blog - never thought that would have an audience, and that turned into such a huge, life-changing career for me. I definitely wanted it, I just didn't fully plan on it, of course.

I think that our strength is actually how niche our product is, and not that it's very commercial and very similar to things that are out there already.

In the beginning I just was dreaming about working in fashion at all, no matter what the role would be, and it just seemed so unlikely. I was living in San Diego and it seemed so far away.

I've been so lucky that there's been such an intense and positive response to the line. It's one of the craziest things.

I feel like doing basic, casual pieces and then doing really elevated, more unexpected things is becoming more possible. I feel like I do eventually want to be able to address more categories, like active or evening.