Everything kind of was leading towards that and I had so many specific ideas always about how exactly I wanted something to look. I would customize so many things in my wardrobe that were vintage or things that I was buying, and it just really all aligned and the timing was perfect.

Any type of commercialization or, like I said, watering that idea down would be so damaging and frankly, be pretty uninspiring to me, because the fact that every piece is like my dream thing that I just can't get enough of and am just so excited to wear, is just the whole point of it.

I think that our strength is actually how niche our product is, and not that it's very commercial and very similar to things that are out there already.

I started my blog - never thought that would have an audience, and that turned into such a huge, life-changing career for me. I definitely wanted it, I just didn't fully plan on it, of course.

In the beginning I just was dreaming about working in fashion at all, no matter what the role would be, and it just seemed so unlikely. I was living in San Diego and it seemed so far away.

I'm such a maniac about just having every last possible bit feel just as if so much care was put into it, and it was. It's almost like a really selfish experience to wear one of our slip dresses or one of our blouses because it's so luxurious in a secret way.

I definitely think about the types of girls that I think would like a certain thing, but at the end of the day it's the most pure expression of myself, let's say, what I'm doing and what I want to create.