What is known can't jerk us around unwittingly. Before anything can be resolved, the implicit must be made into the explicit.
Ryan HolidayThe Germans have a word for it: Sitzfleisch. Staying power. Winning by sticking your ass to the seat and not leaving until after it's over.
Ryan HolidayOur first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.
Ryan Holiday