To do great things, we need to be able to endure tragedy and setbacks. We've got to love what we do and all that it entails, good and bad. We have to learn to find joy in every single thing that happens.

There is no good or bad without us, there is only perception. There is the event itself and the story we tell ourselves about what it means.

Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.

True will is quiet humility, resilience, and flexibility; the other kind of will is weakness disguised by bluster and ambition.

Great times are great softeners

ADVERSITY CAN HARDEN YOU. OR IT CAN LOOSEN YOU UP AND MAKE YOU BETTER —IF YOU LET IT.

You know what’s better than building things up in your imagination? Building things up in real life.