Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.

Ordinary people shy away form negative situations, just as they do with failure. They do their best to avoid trouble. What great people do is the opposite. They are their best in these situations. They turn personal tragedy or misfortune - really anything, everything - to their advantage.

Dollar for dollar there is no better investment in the world than a book

You cannot have your news instantly and have it done well. You cannot have your news reduced to 140 characters or less without losing large parts of it. You cannot manipulate the news but not expect it to be manipulated against you. You cannot have your news for free; you can only obscure the costs. If as a culture we can learn this lesson, and if we can learn to love the hard work, we will save ourselves much trouble and collateral damage. We must remember: There is no easy way.

I run 5 miles every night. It’s where I go to digest my day, hash out the multitude of information that’s been poured into me in the last wild six months or so, and to try and condense it down to some sort of cohesive strategy to live my life by.

The Germans have a word for it: Sitzfleisch. Staying power. Winning by sticking your ass to the seat and not leaving until after it's over.

We decide what we will make of each and every situation. We decide whether we’ll break or whether we’ll resist.