Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.

When intelligent people read, they ask themselves a simple question: What do I plan to do with this information?

Great times are great softeners

There is no good or bad without us, there is only perception. There is the event itself and the story we tell ourselves about what it means.

Discipline in perception lets you clearly see the advantage and the proper course of action in every situation—without the pestilence of panic or fear.

Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.

The obstacle in the path becomes the path. Never forget, within every obstacle is an opportunity to improve our condition.