Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.

ADVERSITY CAN HARDEN YOU. OR IT CAN LOOSEN YOU UP AND MAKE YOU BETTER —IF YOU LET IT.

To do great things, we need to be able to endure tragedy and setbacks. We've got to love what we do and all that it entails, good and bad. We have to learn to find joy in every single thing that happens.

Great times are great softeners

We decide what we will make of each and every situation. We decide whether we’ll break or whether we’ll resist.

You know what’s better than building things up in your imagination? Building things up in real life.

What I’ve learned most clearly from blogs is that the majority of them write about the problems from the outside for a reason—because they are missing the abilities that allow people to move to the inside.