There is no good or bad without us, there is only perception. There is the event itself and the story we tell ourselves about what it means.

Am I saying this because I want to prove how smart I am or am I saying this because it needs to be said?

Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.

Dollar for dollar there is no better investment in the world than a book

Ordinary people shy away form negative situations, just as they do with failure. They do their best to avoid trouble. What great people do is the opposite. They are their best in these situations. They turn personal tragedy or misfortune - really anything, everything - to their advantage.

Great times are great softeners

What is known can't jerk us around unwittingly. Before anything can be resolved, the implicit must be made into the explicit.