There is no good or bad without us, there is only perception. There is the event itself and the story we tell ourselves about what it means.

Failure shows us the way - by showing us what isn't the way.

ADVERSITY CAN HARDEN YOU. OR IT CAN LOOSEN YOU UP AND MAKE YOU BETTER —IF YOU LET IT.

Ordinary people shy away form negative situations, just as they do with failure. They do their best to avoid trouble. What great people do is the opposite. They are their best in these situations. They turn personal tragedy or misfortune - really anything, everything - to their advantage.

There is no good or bad without us, there is only perception. There is the event itself and the story we tell ourselves about what it means.

Am I saying this because I want to prove how smart I am or am I saying this because it needs to be said?

Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.