Discipline in perception lets you clearly see the advantage and the proper course of action in every situation—without the pestilence of panic or fear.

An entrepreneur is someone with faith in their ability to make something where there was nothing before.

True will is quiet humility, resilience, and flexibility; the other kind of will is weakness disguised by bluster and ambition.

We decide what we will make of each and every situation. We decide whether we’ll break or whether we’ll resist.

You cannot have your news instantly and have it done well. You cannot have your news reduced to 140 characters or less without losing large parts of it. You cannot manipulate the news but not expect it to be manipulated against you. You cannot have your news for free; you can only obscure the costs. If as a culture we can learn this lesson, and if we can learn to love the hard work, we will save ourselves much trouble and collateral damage. We must remember: There is no easy way.

Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.

What is known can't jerk us around unwittingly. Before anything can be resolved, the implicit must be made into the explicit.