ADVERSITY CAN HARDEN YOU. OR IT CAN LOOSEN YOU UP AND MAKE YOU BETTER —IF YOU LET IT.

Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.

Dollar for dollar there is no better investment in the world than a book

When intelligent people read, they ask themselves a simple question: What do I plan to do with this information?

Am I saying this because I want to prove how smart I am or am I saying this because it needs to be said?

To do great things, we need to be able to endure tragedy and setbacks. We've got to love what we do and all that it entails, good and bad. We have to learn to find joy in every single thing that happens.

True will is quiet humility, resilience, and flexibility; the other kind of will is weakness disguised by bluster and ambition.