Before product/market fit, your only job that matters is to build a great product.

You also really want to take the time to think about how the market is going to evolve.You need a market that's going to be big in 10 years.

So if you want a culture where people work hard, & pay attention to detail, focus on the customer, are frugal: you have to do it yourself.

For early employees you want people that have somewhat of a risk-taking attitude.

Every thing at a startup gets modeled after the founders. Whatever the founders do becomes the culture.

One thing that founders forget is that after they hire employees, they have to retain them.

In the beginning of a company, there is no management and this actually works really well.