Before product/market fit, your only job that matters is to build a great product.

Every thing at a startup gets modeled after the founders. Whatever the founders do becomes the culture.

Mediocre founders spend a lot of time talking about grand plans, but they never quite make a decision.

Another way of looking at this, is that the best companies are almost always mission oriented.

You also really want to take the time to think about how the market is going to evolve.You need a market that's going to be big in 10 years.

Starting a business is like riding a wave between life and death. If you can hang on long enough, you're bound to succeed

If you compromise and hire someone mediocre you will always regret it.