You're either not hiring at all or it's probably your single biggest block of time.
At the beginning, you should only hire when you have a desperate need to.
You have to be intense. This only comes from the CEO, this only comes from the founders.
Press releases are easier to write than code, and that is still easier than making a great product.
... the thing we see wrong with YC apps most frequently, is that people have not thought about the market first and what people want first.
Really dig into projects people have worked on and call references; that is another thing that first time founders like to skip.