The biggest PR hack you can do, is not hire a PR firm.

... you want to be proud of how much you can get done with a small numbers of employees.

The hard part is that this is a very fine line. There's right on one side of it, and crazy on the other.

You want to sound crazy, but you want to actually be right.

You also really want to take the time to think about how the market is going to evolve.You need a market that's going to be big in 10 years.

Remember that you are more likely to die because you execute badly than get crushed by a competitor.

You're saying no ninety-seven times out of a hundred, and most founders find they have to make a very conscious effort to do this.