The biggest PR hack you can do, is not hire a PR firm.

I care much more about the growth rate of the market than it's current size and I also care if there's any reason it's going to top out.

You're saying no ninety-seven times out of a hundred, and most founders find they have to make a very conscious effort to do this.

You only get points when you make something the market wants. So if you work really hard on the wrong things, no one will care.

You can win with the best product, the best price, or the best experience.

We've seen a lot of data at YC now, and the most successful companies and the ones where the investors do the best... end up giving a lot of stock out to employees- year after year after year.

A related advantage of mission oriented ideas, is that you yourself will be dedicated to them.