The biggest PR hack you can do, is not hire a PR firm.

Some day everyone will find out everyone else's comp, if it's all over the place, it will be a complete meltdown disaster

As you grow, the productivity I think, goes down with the square of the number of employees if you don't make an effort.

For most software startups, this translates to keep growing. For hardware startups, it translates to don't let your ship date slip.

You only get points when you make something the market wants. So if you work really hard on the wrong things, no one will care.

I care much more about the growth rate of the market than it's current size and I also care if there's any reason it's going to top out.

Move fast. Speed is one of your main advantages over large companies.