The biggest PR hack you can do, is not hire a PR firm.

The best people know that they should join a rocketship.

When lack of structure fails, it fails all at once. What works totally fine from 0-20 employees, is disastrous at 30.

Keep salaries low and equity high. Keep the organization as flat as you can.

The best source by far for hiring is people that you already know and people that other employees in the company already know.

When it comes to starting startups, in many ways, it's easier to start a hard startup than an easy startup.

M&A negotiations feel really fun. This is one of the biggest killers of companies, is they entertain acquisition conversations.