The biggest PR hack you can do, is not hire a PR firm.

So it's worth some real up front time to think through the long term value and the defensibility of the business.

We talk to a team they've gotten new things done, that's the best predictor we have that a company will be successful.

Long term thinking is so rare anywhere, but especially in startups. This is a huge advantage if you do it.

There are exceptions of course, but most companies start with a great idea - not a pivot.

What you want to do is innovate on your product and your business model, management structure is not where I would try and innovate.

Remember that you are more likely to die because you execute badly than get crushed by a competitor.