No growth hack, brilliant marketing idea, or sales team can save you long term if you don't have a sufficiently good product.

You want to think about what is the path for my first 10 or 15 employees going to be as the company grows.

When lack of structure fails, it fails all at once. What works totally fine from 0-20 employees, is disastrous at 30.

Share results (financial and key metrics) with the company every month.

The cost of getting an early hire wrong is really high.

Mediocre founders spend a lot of time talking about grand plans, but they never quite make a decision.

These all sounded really bad, but they turned out to be good. If they had sounded really good, there would have been too many people working on them.