One of the keys to focus, and why I said cofounders that aren't friends really struggle, is that you can't be focused without good communication.

Every thing at a startup gets modeled after the founders. Whatever the founders do becomes the culture.

I think as a rough estimate, you should aim to give about 10% of the company to the first 10 employees.

If someone is difficult to talk to, if someone cannot communicate clearly, it's a real problem in terms of their likelihood to work out.

The company just needs to see you as like this maniacal execution machine.

So it's worth some real up front time to think through the long term value and the defensibility of the business.

You're either not hiring at all or it's probably your single biggest block of time.