You want an idea that not many other people are working on, and it's okay if it doesn't sound big at first.

Startups are not the best choice for work-life balance, and that's sort of just the sad reality.

The tenth social network, and limited only to college students with no money, also terrible. Myspace had won.

Mediocre founders spend a lot of time talking about grand plans, but they never quite make a decision.

You should think about for the next 10 years, you're going to be giving out 3-5% of the company every year.

AirBnB happened because Brian Chesky couldn't pay his rent, but did have some space.

Whatever the founder cares about, whatever the founders think are the key goals, that's going to be what the whole company focusses on.