You want an idea that not many other people are working on, and it's okay if it doesn't sound big at first.

You don't need to make the structure complicated, in fact you shouldn't. All you need is for every employee to know who their manager is.

AirBnB spent 5 months interviewing their first employee, before they hired someone and in their first year, they only hired 2 people.

Experience matters for some roles and not others.

... and you can only have 2 or 3 things everyday, because everything else will just come at you; you know fires in a day.

You can basically change everything in a startup but the market.

You never want to be in a place where an employee has vested 3 out of the 4 years of stock and they start thinking about leaving.