I prefer to invest in a company that's going after a small but rapidly growing market than a big but slow growing one.

Really dig into projects people have worked on and call references; that is another thing that first time founders like to skip.

If you have several ideas that all seem pretty good, work on the one that you think about, when you're not trying to think about work.

When lack of structure fails, it fails all at once. What works totally fine from 0-20 employees, is disastrous at 30.

You only get points when you make something the market wants. So if you work really hard on the wrong things, no one will care.

Growth solves (nearly) all problems

The thing that kills startups at some level, is the founders giving up.