Really dig into projects people have worked on and call references; that is another thing that first time founders like to skip.

If you have several ideas that all seem pretty good, work on the one that you think about, when you're not trying to think about work.

Later, you should learn to hire fast and scale up the company, but in the early days the goal should be not to hire. Not to hire.

If you ever take your foot off the gas pedal, things will spiral out of control, snowball downwards.

Most startups are not nearly focussed enough. They work hard...maybe, but they don't work hard on the right things.

The biggest PR hack you can do, is not hire a PR firm.

A related advantage of mission oriented ideas, is that you yourself will be dedicated to them.