When lack of structure fails, it fails all at once. What works totally fine from 0-20 employees, is disastrous at 30.

Great execution is at least 10 times more important and a 100 times harder than a good idea.

Whatever the founder cares about, whatever the founders think are the key goals, that's going to be what the whole company focusses on.

A lot of people treat choosing their cofounder with even less importance than they put on hiring. Don't do this.

Founders need to figure out what the message of the company is going to be.

Obsess about the quality of the product.

We hear again and again from founders, that they wish they had waited to start a startup until they came up with an idea they really loved.