When lack of structure fails, it fails all at once. What works totally fine from 0-20 employees, is disastrous at 30.

The natural state of a start-up is to die; most start-ups require multiple miracles in their early days to escape this fate.

You should always know how you're doing against your metrics. You should always have a weekly review meeting every week.

Mediocre founders spend a lot of time talking about grand plans, but they never quite make a decision.

If you ever take your foot off the gas pedal, things will spiral out of control, snowball downwards.

Founders need to figure out what the message of the company is going to be.

You also want people who are maniacally determined and that is slightly different than having a risk tolerant attitude.