Most good founders that I know at any given time have a set of small overarching goals for the company that everybody in the company knows.

You're saying no ninety-seven times out of a hundred, and most founders find they have to make a very conscious effort to do this.

A lot of people treat choosing their cofounder with even less importance than they put on hiring. Don't do this.

Even though plans themselves are worthless, the exercise of planning is very valuable and totally missing in most startups today.

Mediocre founders spend a lot of time talking about grand plans, but they never quite make a decision.

Every first time founder waits too long, everyone hopes that an employee will turn around. But the right answer is to fire fast.

There's no way I know, to get through the pain of a startup without belief that the mission really matters.