Most good founders that I know at any given time have a set of small overarching goals for the company that everybody in the company knows.

So if you want a culture where people work hard, & pay attention to detail, focus on the customer, are frugal: you have to do it yourself.

So always keep momentum, it's this prime directive for managing a startup.

I myself used to believe ideas didn't matter that much, but I'm very sure that's wrong now.

AirBnB spent 5 months interviewing their first employee, before they hired someone and in their first year, they only hired 2 people.

There's at least a hundred times more people with great ideas than people that are willing to put in the effort to execute them well.

You want to think about what is the path for my first 10 or 15 employees going to be as the company grows.