There's no way I know, to get through the pain of a startup without belief that the mission really matters.

It's become popular in recent years to say that the idea doesn't matter.

Every thing at a startup gets modeled after the founders. Whatever the founders do becomes the culture.

Most things are not as risky as they seem.

... if you talk to say any of the first 40 or 50 employees, they all feel like they were a part of the founding of the company.

When it comes to starting startups, in many ways, it's easier to start a hard startup than an easy startup.

The biggest PR hack you can do, is not hire a PR firm.