A related advantage of mission oriented ideas, is that you yourself will be dedicated to them.

Great execution towards a terrible idea will get you nowhere.

What you want to do is innovate on your product and your business model, management structure is not where I would try and innovate.

A lot of people treat choosing their cofounder with even less importance than they put on hiring. Don't do this.

It's really easy to get PR with no results & it actually feels like you're really actually cool, but in a year you'll still have nothing.

One of the keys to focus, and why I said cofounders that aren't friends really struggle, is that you can't be focused without good communication.

The most important thing is that there is clear reporting structure and everyone knows what it is.