A related advantage of mission oriented ideas, is that you yourself will be dedicated to them.

So if you want a culture where people work hard, & pay attention to detail, focus on the customer, are frugal: you have to do it yourself.

Move fast. Speed is one of your main advantages over large companies.

As you grow, the productivity I think, goes down with the square of the number of employees if you don't make an effort.

You should be able to describe any employee as an animal at what they do.

Mediocre founders spend a lot of time talking about grand plans, but they never quite make a decision.

The role of the board is advice and consent. If the CEO does not lay out a clear strategy and tries to get the board to set one, it will usually end in disaster.