I care much more about the growth rate of the market than it's current size and I also care if there's any reason it's going to top out.

A third advantage of mission oriented companies, is that people outside the company are more willing to help you.

It's really easy to get PR with no results & it actually feels like you're really actually cool, but in a year you'll still have nothing.

So you should always stay on top of people's vesting schedules.

Even though plans themselves are worthless, the exercise of planning is very valuable and totally missing in most startups today.

You want an idea that turns into a monopoly. But you can't get a monopoly, in a big market right away; too much competition for that.

You need unstoppable people. You want people that are just going to get it done.