The most important thing is that there is clear reporting structure and everyone knows what it is.

A board member of mine used to say sales fix everything in a startup, and that is really true.

Really dig into projects people have worked on and call references; that is another thing that first time founders like to skip.

What being a founder means, is signing up for this years long grind on execution - and you can't outsource this.

It's easy to move fast or be obsessed with quality, but the trick is you have to do both at a startup.

Founders are usually very stingy with equity to employees and very generous with equity to investors. I think this is totally backwards.

When it comes to starting startups, in many ways, it's easier to start a hard startup than an easy startup.