There are exceptions of course, but most companies start with a great idea - not a pivot.

If you look at successful pivots, they almost always are a pivot into something that the founder wanted. Not a random made up idea.

Every thing at a startup gets modeled after the founders. Whatever the founders do becomes the culture.

The thing that kills startups at some level, is the founders giving up.

It takes years and years, usually a decade, to create a great startup.

I think as a rough estimate, you should aim to give about 10% of the company to the first 10 employees.

You also really want to take the time to think about how the market is going to evolve.You need a market that's going to be big in 10 years.