Two other things that we hear again and again from our founders, they wish they had done earlier, and that is... simply writing down how you do things and why you do things.

One of the biggest advantages that start ups have is execution speed and you have to have this relentless operating rhythm.

Most good founders that I know at any given time have a set of small overarching goals for the company that everybody in the company knows.

Companies that I've been very involved with, that have had a very bad first hire in the first 3 or so employees never recover from it.

If you compromise in the first five, ten hires it might kill the company.

You're saying no ninety-seven times out of a hundred, and most founders find they have to make a very conscious effort to do this.

Once your product is working, switch from not caring about this to caring about this a little bit.