We hear again and again from founders, that they wish they had waited to start a startup until they came up with an idea they really loved.

You want to sound crazy, but you want to actually be right.

Before product/market fit, your only job that matters is to build a great product.

You also want to fire people who a) create office politics, and b) who are persistently negative.

The thirteenth search engine- and without all the features of a web portal, most people thought that was pointless.

Really dig into projects people have worked on and call references; that is another thing that first time founders like to skip.

Whatever the founder cares about, whatever the founders think are the key goals, that's going to be what the whole company focusses on.