You cannot create a market that doesn't want to exist.
Good startups usually take 10 years.
Ideas by themselves are not worth anything, only executing well is what creates value.
The way to have a company that executes well is you have to execute well yourself.
I care much more about the growth rate of the market than it's current size and I also care if there's any reason it's going to top out.
Two other things that we hear again and again from our founders, they wish they had done earlier, and that is... simply writing down how you do things and why you do things.