You can have a startup and one other thing, you can have a family, but you probably can't have many other things.

There's at least a hundred times more people with great ideas than people that are willing to put in the effort to execute them well.

Even though plans themselves are worthless, the exercise of planning is very valuable and totally missing in most startups today.

The single word that matters most I think to keep the company productive as it grows is alignment.

The second part of how to hire: try not to.

A related advantage of mission oriented ideas, is that you yourself will be dedicated to them.

If you look at successful pivots, they almost always are a pivot into something that the founder wanted. Not a random made up idea.