At the beginning, you should only hire when you have a desperate need to.

Why now, why is this the perfect time for this particular idea, and to start this particular company?

You can win with the best product, the best price, or the best experience.

Startups are not the best choice for work-life balance, and that's sort of just the sad reality.

Execution gets divided into two key questions: 1) can you figure out what to do and 2) can you get it done.

In general though, if you look at the track record of pivots, they don't become big companies.

These all sounded really bad, but they turned out to be good. If they had sounded really good, there would have been too many people working on them.