Employees will only add more value over time.

Every thing at a startup gets modeled after the founders. Whatever the founders do becomes the culture.

It takes years and years, usually a decade, to create a great startup.

You want to think about what is the path for my first 10 or 15 employees going to be as the company grows.

You can win with the best product, the best price, or the best experience.

Later, you should learn to hire fast and scale up the company, but in the early days the goal should be not to hire. Not to hire.

Before product/market fit, your only job that matters is to build a great product.