Someday, you need to build a business that's difficult to replicate. This is an important part of a good idea.

For most of the early hires you make in a startup, experience doesn't matter very much, and you should go for aptitude.

Just put a little pin in your mind: when you cross 50 employees, there are a new set of HR rules that you have to comply with.

I believe in fighting with investors to reduce the amount of equity they get and then being as generous as you possibly can with employees.

... you can think about that for everyone you hire: will I bet the future of this company on this single hire? And that's a tough bar.

If it takes more than a sentence to explain what you are doing, it's almost always a sign that what you are doing is too complicated.

You can create value with breakthrough innovation, incremental refinement, or complex coordination. Great companies often do two of these. The very best companies do all three.