Before 20 or 25 employees, most companies are structured with everyone reporting to the founder. It's totally flat.

The second part of how to hire: try not to.

If someone is difficult to talk to, if someone cannot communicate clearly, it's a real problem in terms of their likelihood to work out.

Experience matters for some roles and not others.

If you can just learn to think about the market first, you will have a big leg up on most people starting startups.

It's difficult to get large groups of people, to the extreme levels of focus and productivity that you need, for a startup to be successful.

You want an idea about what you can say. I know it sounds like a bad idea but here's specifically why its actually a great one. You want to sound crazy but you want to ask to be right.