When it comes to starting startups, in many ways, it's easier to start a hard startup than an easy startup.

What you want to do is innovate on your product and your business model, management structure is not where I would try and innovate.

Founders are usually very stingy with equity to employees and very generous with equity to investors. I think this is totally backwards.

If you don't love and believe in what you're building, you're likely to give up at some point along the way.

Founders need to figure out what the message of the company is going to be.

One thing I tell startups all the time is that the best way to grow is to make their product better.

Most things are not as risky as they seem.