It's really easy to get PR with no results & it actually feels like you're really actually cool, but in a year you'll still have nothing.
Losing focus is another way that founders get off track.
AirBnB spent 5 months interviewing their first employee, before they hired someone and in their first year, they only hired 2 people.
Ideas by themselves are not worth anything, only executing well is what creates value.
Share results (financial and key metrics) with the company every month.
It's better to have a few users love your product than for a lot of users to sort of like it.