... if you talk to say any of the first 40 or 50 employees, they all feel like they were a part of the founding of the company.

You want an idea about what you can say. I know it sounds like a bad idea but here's specifically why its actually a great one. You want to sound crazy but you want to ask to be right.

I myself used to believe ideas didn't matter that much, but I'm very sure that's wrong now.

The other piece besides focus for execution is intensity. Startups only work at a fairly intense level.

You should be giving out a lot of equity to your employees.

AirBnB spent 5 months interviewing their first employee, before they hired someone and in their first year, they only hired 2 people.

Don't let the company get distracted or excited about other things. A common mistake is that companies get excited by their own PR.