Press releases are easier to write than code, and that is still easier than making a great product.
You have to be decisive. Indecisiveness is a startup killer.
Obsess about the quality of the product.
The biggest PR hack you can do, is not hire a PR firm.
As you grow, it feels hopelessly corporate but it really is worth putting in place these compensation bands.
... We probably funded a rate of something like one out of ten solo teams.