You need conviction in your own beliefs, and the willingness to ignore others naysaying.

To get the very best people- they have a lot of great options, and so it can easily take a year to recruit someone.

The biggest PR hack you can do, is not hire a PR firm.

At the beginning, you should only hire when you have a desperate need to.

So if you want a culture where people work hard, & pay attention to detail, focus on the customer, are frugal: you have to do it yourself.

When it comes to starting startups, in many ways, it's easier to start a hard startup than an easy startup.

Companies that I've been very involved with, that have had a very bad first hire in the first 3 or so employees never recover from it.