Founders are usually very stingy with equity to employees and very generous with equity to investors. I think this is totally backwards.

You can basically change everything in a startup but the market.

As you grow, it feels hopelessly corporate but it really is worth putting in place these compensation bands.

No growth hack, brilliant marketing idea, or sales team can save you long term if you don't have a sufficiently good product.

The way you get deals done and the way you get good terms, is to have a competitive situation.

The single word that matters most I think to keep the company productive as it grows is alignment.

You think you have this great idea that everyone's going to come join, but that's not how it works.