Founders are usually very stingy with equity to employees and very generous with equity to investors. I think this is totally backwards.

For early employees you want people that have somewhat of a risk-taking attitude.

What you want to do is innovate on your product and your business model, management structure is not where I would try and innovate.

You should always know how you're doing against your metrics. You should always have a weekly review meeting every week.

You cannot create a market that doesn't want to exist.

The second part of how to hire: try not to.

As the company grows and about this 25 or so employee size, your main job shifts from building a great product to building a great company.