Most things are not as risky as they seem.
In the beginning of a company, there is no management and this actually works really well.
The hard part is that this is a very fine line. There's right on one side of it, and crazy on the other.
You cannot create a market that doesn't want to exist.
At the beginning, you should only hire when you have a desperate need to.
Because so few people make an actual long term commitment to what they're building, the ones that do have a huge advantage.