The second part of how to hire: try not to.

You want an idea that turns into a monopoly. But you can't get a monopoly, in a big market right away; too much competition for that.

You also want people who are maniacally determined and that is slightly different than having a risk tolerant attitude.

Be suspicious of any work that is not building product or getting customers. It's easy to get sucked into an infrastructure rewrite death spiral.

If it works out, you're going to be working on this for 10 years.

You're saying no ninety-seven times out of a hundred, and most founders find they have to make a very conscious effort to do this.

You want to think about what is the path for my first 10 or 15 employees going to be as the company grows.