We pretty much won't fund a company now where the founders don't have vested equity because it's just that hard to do.

Once your product is working, switch from not caring about this to caring about this a little bit.

The cost of getting an early hire wrong is really high.

You also really want to take the time to think about how the market is going to evolve.You need a market that's going to be big in 10 years.

One thing that founders always underestimate is how hard it is to recruit.

It's really easy to get PR with no results & it actually feels like you're really actually cool, but in a year you'll still have nothing.

The most important thing is that there is clear reporting structure and everyone knows what it is.