We pretty much won't fund a company now where the founders don't have vested equity because it's just that hard to do.

The way to have a company that executes well is you have to execute well yourself.

I think as a rough estimate, you should aim to give about 10% of the company to the first 10 employees.

You also want people who are maniacally determined and that is slightly different than having a risk tolerant attitude.

Someday, you need to build a business that's difficult to replicate. This is an important part of a good idea.

I believe in fighting with investors to reduce the amount of equity they get and then being as generous as you possibly can with employees.

Don't let the company get distracted or excited about other things. A common mistake is that companies get excited by their own PR.