You want to continue to be run by great products, not process for it's own sake.
If it takes more than a sentence to explain what you are doing, it's almost always a sign that what you are doing is too complicated.
The idea should come first, the startup should come second.
No growth hack, brilliant marketing idea, or sales team can save you long term if you don't have a sufficiently good product.
Every company has a rocky beginning.
Everyone starting a startup for the first time is scared, and everyone feels like a bit of an imposter.