It's difficult to get large groups of people, to the extreme levels of focus and productivity that you need, for a startup to be successful.
You don't get to make their decisions but you do get to choose the decision makers.
At the beginning, you should only hire when you have a desperate need to.
There are exceptions of course, but most companies start with a great ideaโ-โnot a pivot.
Losing focus is another way that founders get off track.
A related advantage of mission oriented ideas, is that you yourself will be dedicated to them.