Most things are not as risky as they seem.

You don't get to make their decisions but you do get to choose the decision makers.

The way you get deals done and the way you get good terms, is to have a competitive situation.

Execution gets divided into two key questions: 1) can you figure out what to do and 2) can you get it done.

You can create value with breakthrough innovation, incremental refinement, or complex coordination. Great companies often do two of these. The very best companies do all three.

I think as a rough estimate, you should aim to give about 10% of the company to the first 10 employees.

Stay focused and don't try to do too many things at once. Care about execution quality.