Growth and momentum are what a startup lives on and you always have to focus on maintaining these.
Founders need to figure out what the message of the company is going to be.
You can't be focussed without really great communication
You can win with the best product, the best price, or the best experience.
If you can just learn to think about the market first, you will have a big leg up on most people starting startups.
... but actually it sucks to have a lot of employees, and you should be proud of how few employees you have.