Founders need to figure out what the message of the company is going to be.

You can win with the best product, the best price, or the best experience.

Most startups are not nearly focussed enough. They work hard...maybe, but they don't work hard on the right things.

You cannot create a market that doesn't want to exist.

... but the pendulum has swung way out of whack here. A bad idea is still bad, and the pivot happy world we're in today feels suboptimal.

I myself used to believe ideas didn't matter that much, but I'm very sure that's wrong now.

You can basically change everything in a startup but the market.