Founders need to figure out what the message of the company is going to be.

Employees will only add more value over time.

There's no way I know, to get through the pain of a startup without belief that the mission really matters.

You can basically change everything in a startup but the market.

If you don't love and believe in what you're building, you're likely to give up at some point along the way.

If someone is choosing between joining McKinsey or your startup it's very unlikely they're going to work out at the startup.

A board member of mine used to say sales fix everything in a startup, and that is really true.