You should be giving out a lot of equity to your employees.
The best people know that they should join a rocketship.
You want to continue to be run by great products, not process for it's own sake.
You think you have this great idea that everyone's going to come join, but that's not how it works.
I really believe that the single hardest thing in business is building a company that does repeatable innovation... and just has this ongoing culture of excellence as it grows.
Cofounder relationships are among the most important in the entire company.