Founders need to figure out what the message of the company is going to be.

To get the very best people- they have a lot of great options, and so it can easily take a year to recruit someone.

Remember that you are more likely to die because you execute badly than get crushed by a competitor.

If you pivot, do it fully and with conviction. The worst thing is to try to do a bit of the old and the new-it's hard to kill your babies.

Starting a business is like riding a wave between life and death. If you can hang on long enough, you're bound to succeed

You only get points when you make something the market wants. So if you work really hard on the wrong things, no one will care.

Before 20 or 25 employees, most companies are structured with everyone reporting to the founder. It's totally flat.