You should be giving out a lot of equity to your employees.

In the early stage of a startup, hiring senior people is usually a mistake. You just want people that get stuff done.

You have to save the vision speeches for when the company is winning. When you're not winning, you just have to get momentum back.

So it's worth some real up front time to think through the long term value and the defensibility of the business.

Why couldn't it have been done 2 years ago, and why will 2 years in the future be too late?

Cofounder relationships are among the most important in the entire company.

You want to think about what is the path for my first 10 or 15 employees going to be as the company grows.