Through social media, we can start a global conversation. This creates an army of advocates - the power really is in the hands of the viewers.

Whether through TV, film, online, app, or web, we will find ways to tell our stories with authenticity, and engage with our viewers beyond traditional means.

[As in the case of] alcohol prohibition, illegality has driven organized crime, sent countless people to jail, and killed many thousands. Repression does not work.

My measure of success is to walk into a restaurant and hear a table debating drug policy. Once the public start the conversation, the politicians will join - that is when we can create real change.

Incarceration has become a business. It is in the interest of the police and the prisons to keep locking people up.

I have a vision of a world where we don't continue down senseless paths, where we care for our fellow human as much as we care for ourselves. I believe the mere striving for such a world is in itself a part of the liberation, and a foundation for inner and global security.

Even the best documentaries reach tens of thousands in their cinematic window. I believe that by launching online, we could potentially reach millions.