In 1970, there were approximately 330,000 prisoners in the US. Today there are 2.3 million behind bars - more than any country in the history of the world. In 2009 alone there were 1.6 million drug-related arrests in the U.S. 1.3 million of these were for possession of drugs alone. Over half were related to marijuana. The forty-year war on drugs has cost $2.5 trillion.

[As in the case of] alcohol prohibition, illegality has driven organized crime, sent countless people to jail, and killed many thousands. Repression does not work.

Through social media, we can start a global conversation. This creates an army of advocates - the power really is in the hands of the viewers.

My measure of success is to walk into a restaurant and hear a table debating drug policy. Once the public start the conversation, the politicians will join - that is when we can create real change.

How do you create a film that can reach millions of people and engage them in the subject? You have to take risks and try something new.

Even the best documentaries reach tens of thousands in their cinematic window. I believe that by launching online, we could potentially reach millions.

If you have a drug problem, you should be sent to a doctor, not a jail cell.